This film was done to launch Real Activ Coconut Water. The biggest barrier against packaged coconut water is the freshness and quality aspect. What could be a better way to overcome that than by making the expert Coconut Anna endorse it?
This communication gave tremendous growth to the sale of Real Activ Coconut Water. The brand recorded a 116% growth in sales figures. This product became the highest selling product in the entire Real Activ range.