& TWANGO SAUCES
Del Monte came to India in 2009 and launched these two unique sauces with a sweet and spicy and tangy and fruity flavours. This project started from conceptualising the brand names and followed by designing the packaging for these two sauces. It is tough to introduce new tastes to the Indian palate. But Delmonte Zingo and Twango were picked up with ease and flew off the shelves in no time. The packaging was well appreciated by the consumers and stood out on the shelves.
DABUR HOMMADE CHUTNEYS
Dabur Hommade with its legacy of ghar pe bana khana, saw an opportunity in the lockdown where everybody was trying out various dishes. So, the brand launched a range of chutneys and pickles. These were keeping in mind growing their salience with millennials and Gen-Z. Thus, the designs were made using a combination of drool value with doodles from the place of origin. Using a dark background made the products stand out on the retail shelves.
The task here was to launch a premium range of hand made cookies to be sold at the Barista Lavazza cafes. The ask was to bring out the origin story upfront and make them super premium at the same time. So we used a blend of illustrations and handmade paper. The illustrations depicted the city of origin of that variant.
BARISTA COLD COFFEE - CIAO
This range of on-the-go cold coffee, acted a double purpose. It also acted as a card that you can share with your date. The bottles had quirky messages that worked for coffee as well as a date. The brand name ‘CIAO’ from an Italian origin, had a meaning
Ciao (/ˈtʃaʊ/; Italian pronunciation: [ˈtʃaːo]) is an informal salutation in the Italian language that is used for both "hello" and "goodbye".
DABUR FEM FAIRNESS
Dabur acquired Fem Care Pharma Ltd. and they wanted to cater to the entire spectrum of mass to premium skin care category with its brand Fem. Research showed that the brand had a leadership position, but other players were catching up. Also, women were becoming aware about the use of chemicals in skincare.
These packs were developed showing a transformation story coupled with the ingredient story. Each variant was given a shade depending on the ingredient used in it. Also, earlier the variants were classified according to skin shade, and not the brand moved to classifying them according to ingredient type.
A carry bag design to showcase the change from Hotspot to Spice. An unravelling of the new look happened in a 3D style.
The idea of adding a small interaction, a brand touch point where there is none. That is what this packaging did. The usual Chilli flakes and oregano sachets had a story to tell.
Hamdard has always been a pioneer in Unani medicines for more than 100 years. But the current generation was losing interest in the brand and was not associating themselves with it. The pandemic brought with it a movement toward everything natural, especially the traditional medicines.
Hamdard launched this range of Sharbats (prescription products) retaining their look from the Roohafza heritage but at the same time making these attractive to the younger generation.