2020 brought with it the pandemic and uncertainties about our future. It was important to encourage the people to ensure their loved ones are financially protected from future uncertainties.
We launched this communication for Max Life insurance highlighting the company's consistent performance in the Claims Paid Ratio in the last five years, thereby reiterating its commitment towards cementing customer trust in these tough times. 
"Like Father, Like Son" they say. Here in this ad too, we show the child getting inspired by the father (Abhay Deol), trusting that the father knows best.
Shot during the lockdown, this film and print was presented, planned and supervised through online video calls. The first of its kind experience where we all learnt and got used to the new normal. The characters were also shot separately and then stitched together.
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