Fem, the market leader was losing share to small players in the market. They were offering promo schemes and eating into its market share. We decided to a set of these two films where we talk to to the heart and not the logical mind of the consumer. 
What followed was magic, both in terms of consumer love and sales figures. 
Fem Get Set Glow Makeover 
Durga Pooja
Fem Get Set Glow Makeover 
Karwa Chauth
These low budget films were done for Fem to be run during the festive season. These were shared on the brand's social media and digital channels like youtube. Fem was giving makeovers and the intent of these films was to encourage people to nominate women for these beauty makeovers.
Back to Top