It started with a number of small videos that were made to convey the message.
Moving on to a simple AV explaining the idea.
Starting with a fish created out of recycled bottles to convey the message.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/ef265293-ece4-400b-bcc2-5ff17341d2fc_rw_3840.jpg?h=efd2dc375177641ab23159dc3ca3f92d)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/dcd5c917-217e-42bb-97da-3dcbfec73043_rw_3840.jpg?h=896984642069ccf8cba07bcfce417362)
Presence across Instagram, Facebook, Youtube and Twitter. While instagram being the core media, the other pages are used to spread the message.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/14e25a38-5e6e-498e-a6e3-72a71b422401_rw_1920.png?h=2394fc974268ba53a3e628c184e9241a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/2c82af85-2127-4319-8c0b-fd5849a39bf5_rw_1920.png?h=32ed9fc96f6fa736b271041a2e229048)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/f5560bb6-7586-4ad6-8ee6-b9589d939788_rw_3840.jpg?h=037ad3a07fbec84b1dcf6498f9897bdd)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/03a3c6ab-f805-4d5b-9a6f-8c365af27c3c_rw_3840.jpg?h=67166b1c775a66392339d3cfae1702e3)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/0ad3a585-777c-4e5c-8fab-e2ea35fca97b_rw_3840.jpg?h=8376e1ab684abb74ccac1e8cf8aed9be)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/d6c79e6c-5c04-45b3-84cd-ed8a11bd163b_rw_3840.jpg?h=292b710243755df908f77826908a7884)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/ab7b96f1-5f63-4d0c-9516-ed0e11010ef8_rw_3840.jpg?h=8808868505ecf613613f3ee27482b16a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/876b510f-f387-4114-afb4-09651b29bb61_rw_3840.jpg?h=d35998bf87ce4f553bc39590ea7ea859)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/45d7cdea-ff4c-472e-a95c-1d41287677ea_rw_3840.jpg?h=9ee86b56c8da77ffe0e6f8884c657072)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2834c130e15a3cbd7afa1613eac12c28/c90bb798-4e05-4909-9373-c4a52c9174c3_rw_3840.jpg?h=3ecc397cf5cd8fb70457e6c99ca0b995)